Coffee keeps us awake. Owls know the feeling. For Watt Coffee Co., we brought the two together in a minimal brand identity inspired by late nights and the energy of a good cup of coffee.
We shaped the letter W into an owl’s watchful eyes, turning the brand’s initial into its signature symbol. A simple connection between the name, the night owl and what’s in the cup.
The name Watt already carries a sense of energy. We kept the visual language clean, with bold lines and a restrained palette, letting the owl do the talking. From cups to coffee bags, the result is a relaxed, confident identity with a little night-time character.
