Working with Beko’s agency, we handled the 3D production and art direction for a series of animated social media content. We brought a new dimension to the feed, putting the products and their everyday features in motion.
We kept the compositions simple and the products in focus. Carefully considered lighting, materials and movement highlight the design of each appliance, giving everyday objects an elegant presence on screen.
We used 3D animation to show how the products work, from the movement of an oven door to the steps of preparing a meal. Each sequence was designed around a specific feature.