We were asked to create a masculine brand identity for Gorilla Groom, a men’s hair and skincare brand. Taking name as our starting point, we designed a gorilla character to sit at the centre of the identity.
A firm expression, combed-back hair and a defined beard give the gorilla its character, connecting the illustration to the daily rituals of grooming. We paired the detailed linework with condensed lettering and a simple frame.
We carried the black and warm metallic palette across the packaging and printed materials. The gorilla remains the main element, with a compact version of the logo bringing the face together with the brand’s initials.
